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Does your business focus more on lead generation or retention? The most common answer is lead generation; the right answer is retention.

With an average of 68 percent of sales coming from an existing customer base, businesses should focus on keeping their current clients near and dear.

But how?

Customer service is the best place to start….

Learn how to create a customer experience strategy that keeps customers coming back for more with our customer service tips.

Do you know your customer service factors?