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How much does it cost to acquire a customer on Facebook?

According to our latest research, 46% of marketers report a customer acquisition cost (CAC) on Facebook of less than $10.

(28% reported a CAC less than $5.)

Now, there’s nuance to these numbers that can only be explained by the practitioners themselves. So we also asked them to share the things that have worked for driving engagement up and acquisition costs down.

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