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Nowadays, there’s a strategy for anything. It almost feels like professionals don’t move a finger without having a strategy in place. Or at least they claim they don’t. This means execution is only one crucial step in the big marketing scheme, and it only happens after long rounds of research and strategizing.

The strategy has found its place at every marketer’s table. But, it was only a thing after marketers managed to identify some of the most important modern marketing concepts.

If you’re looking for a definition, the marketing concept is a system where businesses start from their customers’ needs to build and promote the product to satisfy these needs. Pretty simple, right? Well, it hasn’t always been like that. The marketing concepts have been here for over 200 years, but it is only now when we consciously use them in our strategies.