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There’s no doubt that lead generation is a crucial part of any sales process - after all, your team constantly needs new leads to stay busy. Yet, it’s often listed among the biggest challenges for both marketing and sales professionals.

With so many different channels and data available, it’s hardly surprising that lead generation seems overwhelming. However, if you outline your sales funnel carefully and plan your efforts every step of the way, it doesn’t have to be daunting.

Here are the top lead generation methods you should consider in 2020.

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