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To understand your marketing performance, you need to evaluate data from all your sources, which means gathering all your data in one place and merging it. Specialized tools can do you a big favor and help you easily analyze your marketing performance, but only if you make the right choice. In this post, we review Looker, consider its main features and nuances, and compare it to three popular alternatives: OWOX BI, Power BI, and Tableau.

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