Whether to personalize or not is no longer the question. Personalization is an absolute must for any business in 2019, that is simply indisputable. But how do you get started? The first and most crucial step is selecting the right partner for your business and its needs. There are a lot of solutions out there and they all do personalization but they each have their strengths and weaknesses. You don't want to choose a tool and invest a lot of time implementing it, only to find out that it is not a good fit for you or it doesn't solve the problem you have.
As you read along, you will find out more about each tool. What are their strengths, what are they lacking, what do their users say and what's the final verdict? And all this will help you select the tool that fits your needs best.