When it comes to tooltips, what separates the good from the downright annoying? An annoying tooltip is overbearing. It’s redundant. Or worse yet, it’s confusing and distracting. A bad tooltip is a lazy fix to a poor user experience. A good tooltip is subtle. It helps a user get the job done and then gets the heck out of the way. A good tooltip can look pretty, but what really matters is whether or not it provides value to the user. When used with consideration, tooltips can be a powerful UI pattern that will guide yours users to take action in your product. Here, we look at how to design tooltips that enhance your user experience and add value.