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Our society has an unhealthy obsession with tools. Whenever someone has a problem, they immediately try to find a tool to solve it. But tools don't solve problems. Strategy does.

  • TM

    Ty Magnin

    3 months ago #

    to take it a step further. even talent is overrated...it's how you leverage it

    • BH

      Benji Hyam

      3 months ago #

      Ohhh. You should write a post on this. Would love for you to expand on that.

    • PK

      Prateek Keshari

      3 months ago #

      I second Benji on this. You should expand on this.
      Agreed with you that talent is extremely overrated. Talent can help give you the first few opportunities but in the longer run, it's the attitude and work ethics that count the most.

  • DH

    David Hoos

    3 months ago #

    So true. I've been thinking on this a bit lately. Tools are great, but worthless without a strategy.

  • JM

    Julia Melymbrose

    3 months ago #

    "People invest in tools when they’re looking for a simple fix."
    I think this is so true.

    To reverse the scenario, it's so easy to say that you "can't" do something because you don't have the right tools; the truth, in most cases, is that people don't want to put in the effort to follow through with a fully-fledged strategy.

  • JQ

    Jason Quey

    3 months ago #

    Tools only make things faster. If your strategy is crap, (hopefully) you'll find that faster.

  • JC

    Judy Caroll

    3 months ago #

    I agree. Tools are just your friendly companion to help automate tasks, lessen loads of work and to save more time. Strategy, in the other hand, is the core of your solution to solve the problem. A tool is just part of a strategy.

  • MD

    Mike Dupuy

    3 months ago #

    Great post! I would say that it's really about finding a balance between strategy and execution. The best strategies in the world can fall flat if they don't have the right tools and/or resources behind them. Many startups tend to adopt the "let's just buy tool X, Y, Z" mindset thinking that it's helping them move quicker, but it only ends up costing them more money and causing bigger problems down the road.

  • TT

    Tim Tayshun

    3 months ago #

    Couldn't agree more with this. Very well written as well. Great stuff!

  • CA

    Charu Aggarwal

    3 months ago #

    Very well said !!! Tools are just helping hands, but to solve a problem you must have a strong strategy.

  • AJ

    adeyemi jaiyeola

    3 months ago #

    Strategy is everything but how do you implement them without the right tools? A farmer without a hoe?

    • BH

      Benji Hyam

      3 months ago #

      Prioritize what is actually needed to get the job done. Test doing things manually, figure out what works, and then when you're looking to double down on something, you can figure out if there's a tool to help you do that faster or in a more efficient way.

  • PA

    Pitt Arens

    3 months ago #

    Agreed with this 100 percent. Excellent job!

  • SS

    Sherman Smith

    3 months ago #

    Hey Benji,

    This is probably one of the wisest advice when it comes to marketing tools.

    I wrote something similar about bufferapp. I suggested that if you're not looking at the results through the analytics within the tool to come up with productive strategies, then you're wasting time.

    And yes, you have to go through the experience of trial and error to come up with the strategies that's going to get you over hurdles.

    Great post and I'll make sure to get the word out on this post!

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