SaaS is a tough almond to milk.
It’s not just the complexity of building a valuable product that stands out from your competitors. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). And no matter how great your platform is, that’ll inevitably mean churn.
For SaaS marketers, volume is the name of the game. You need to be constantly feeding more leads into the top of the funnel—leads that your team can nurture, demo, and convert.
We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product.
Taylor Loren, Head of Content Marketing at Later (a leading Instagram marketing platform), managed to put lead gen content to work. Read how Taylor and her team generated 100,000+ new leads and 60%+ conversion rates from their gated resources.