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The last 2-3-4 days have been quite interesting for all Growth Hackers, that weren´t celebrating their weekend with being offline. Initiative Q is flooding all social media channels around Twitter, Facebook and Linkedin. What the hell is going on? How is it possible, that a project without having built a product yet is going viral like crazy (912.000+ shares on Facebook. Date 28th October 2018)? We took a closer look and found 11+1! used marketing techniques by the Initiative Q team. Enjoy and learn from this awesome executed (or better #growthartic) Growth Hacking example.

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