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In this article, we’ll discuss how you can implement predictive analytics into your email marketing campaigns to develop and deliver highly-targeted content and offers to your prospects and customers - in turn increasing their propensity to buy (and to buy more) from your eCommerce store.

  • NA

    Naveen Advik

    over 1 year ago #

    Fabulous Work, Some great insights are done here.

  • SC

    Shu Chuang

    over 1 year ago #

    How would this work for companies that don't have big data to start with?

    • JB

      Josh Brown

      over 1 year ago #

      Big data is just a way of describing data itself and how to manage it. I would assume that you actually do have some type of data that's been collected (previous purchases, web analytics data, etc.).

      If you truly have no data, then I'm assuming you're a startup. Depending on your use case there are ways to get started (such as purchasing data sets or using data tracking companies), however you'll most likely want to invest in other areas of the business while you work on collecting data.

  • WG

    William Gibbs

    over 1 year ago #

    Man, predictive analytics has so many use-cases; identifying high-value profiles, automated & targeted email reminders, find new content topics, product inventory.

    • JB

      Josh Brown

      over 1 year ago #

      Indeed - I think the important thing to remember with predictive analytics in respect to marketing is that by properly using the data collected, you can optimize your budget to be used for future channels/actions that are most profitable for your business.

  • TU

    Tomohide Ueda

    over 1 year ago #

    Great insights. The greatest thing about predictive analytics, for me at least, is about the granularity of segmentation, not so much "predicting".

  • RE

    Rachel Esco

    over 1 year ago #

    Email marketing is still one of the best ways to communicate with leads and customers. Using predictive analytics is a great way to further enhance emails ability to boost engagementand drive more conversions, and revenue. Thanks for the great insights!

  • DS

    Dorian Surbeck

    over 1 year ago #

    A bit out of topic, but is there such a thing as predictive analytics in SEO? Almost everything in SEO is done manually. It'd be great if we could resolve general SEO issues, predicting search visibility, etc.

    • JB

      Josh Brown

      over 1 year ago #

      Predictive analytics is about collecting, organizing, and then analyzing data to find patterns. In the world of marketing, this is translated to determining optimal methods of reaching individual customers and for SEO this can be used to help with content + search intent.

      For example, you can use predictive analytics to improve your content strategy by producing content that is relevant and attractive to potential leads and customers (helping validate the best keywords to choose and work on improving in SERPs).

      Another way would be to help with CTR optimization. Going into Search Console and using the data there you can get an idea of your current CTR - you can use outside datasets to approximate your expected CTR based off of your position which can then give you a basic approximation of expected traffic. You can then try and determine what makes certain results exceed expectations and see if you can apply the same rules to help optimize meta title/description for results that appear to do worse than expected CTR.

      BTW, on a separate not - cool video from Paul Shapiro on Distilled on automating the KW research process - https://www.distilled.net/resources/videos/sl-bos-16-paulshapiro

  • GM

    Gary McGeown

    over 1 year ago #

    some things change, but email marketing is here to stay. If you don't know how to do it. Learn

  • JO

    Jerome Okutho

    over 1 year ago #

    Great post. Implementing predictive analytics is one of the best ways of improving the effectiveness of email marketing campaigns.

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