With the right email, you can make all kinds of magic happen for your business.
An email address is the lifeblood of a sustainable internet business. Perhaps you’ve heard that email marketing has an average ROI of $44 for every $1 spent (or £38 for each £1 spent). Yes, email marketing is not the same as email outreach. But since email marketing is effective, wouldn’t it make sense that email outreach can be just as powerful?
Outreach has helped me get interviewed on Inc, Entrepreneur, and Huffington Post. I used it for Orbit Media’s survey on blogging statistics, which has over 430 links (and counting). And email outreach helped me get my first 11 customers for my startup.
Throughout this guide, I will share what I’ve used to get reply rates of 20-40% on 80% of my campaigns, so you can get more traffic, links, and sales. Since the skeptics out there want proof, here’s a dashboard of my past campaigns:
What I will show you in this guide are the key principles to get someone to reply back to you. Once you have a reply, then you can begin to build a relationship, which may lead to different opportunities than you first expected.
These principles work for any kind of outreach, whether you do it on Slack, on social media, or social events. I prefer email because it feels personal, it’s easy to scale, and often easier to keep tabs on every interaction. But once you learn the principles of outreach, you can apply it in many mediums and channels.
Here’s what I will cover in this guide:
Let’s start off by defining your goals and objectives.
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