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With the right email, you can make all kinds of magic happen for your business.

  1. Do you want to get traffic, links, and sales? Send an email.
  2. Do you want to create a customer-first marketing strategy that lowers customer acquisition costs? Send an email.
  3. Do you want to find the best investors for your Series A? Send an email.

An email address is the lifeblood of a sustainable internet business. Perhaps you’ve heard that email marketing has an average ROI of $44 for every $1 spent (or £38 for each £1 spent). Yes, email marketing is not the same as email outreach. But since email marketing is effective, wouldn’t it make sense that email outreach can be just as powerful?

Outreach has helped me get interviewed on IncEntrepreneur, and Huffington Post. I used it for Orbit Media’s survey on blogging statistics, which has over 430 links (and counting). And email outreach helped me get my first 11 customers for my startup.

Throughout this guide, I will share what I’ve used to get reply rates of 20-40% on 80% of my campaigns, so you can get more traffic, links, and sales. Since the skeptics out there want proof, here’s a dashboard of my past campaigns:

What I will show you in this guide are the key principles to get someone to reply back to you. Once you have a reply, then you can begin to build a relationship, which may lead to different opportunities than you first expected.

These principles work for any kind of outreach, whether you do it on Slack, on social media, or social events. I prefer email because it feels personal, it’s easy to scale, and often easier to keep tabs on every interaction. But once you learn the principles of outreach, you can apply it in many mediums and channels.

Here’s what I will cover in this guide:

  1. Understanding Your Email Outreach Goals And Objectives
  2. Email Outreach Leads: A Simple Rule to Increase Response Rates
  3. How to Find Someone’s Email Address by Their Name and Company
    1. 3 Dead-Simple Ways to Find Email Addresses, Hiding in Plain Sight
    2. How to Find Someone’s Email Address On Slack
    3. How to Find Someone’s Email Address On LinkedIn
    4. How to Find Someone’s Email Address On Twitter
    5. How to Hire a Virtual Assistant to Find (Almost) Any Email Address
  4. Email Sequence Templates: 5 Principles That Gets More Traffic, Links, and Sales
  5. This Guest Post Email Template Get’s a 30-40% Reply Rate
  6. How to Personalize Email Outreach at Scale

Let’s start off by defining your goals and objectives.

  • JQ

    Jason Quey

    about 1 year ago #

    Before I became a content marketing consultant, I used @adamjayc 's email outreach guide (https://bloggingwizard.com/effective-blogger-outreach/) to connect with 100 SEO experts.

    This article led to many opportunities, including my first real marketing gig working for @sujanpatel1. Sujan had me cut my teeth on the art and science of email outreach, using his tool ContentMarketer.io (now Mailshake) to grow several blogs using influencer marketing. Back then, I was disappointed getting 10-20% reply rates, thinking experts should be getting 60-80% reply rates.

    Turns out, I was wrong, but this pushed me to where now I get 20-40% reply rates on 80% of my campaigns. For reference, according to Buzzstream (https://www.buzzstream.com/blog/buzzstream-data-the-outperforming-outreach-tactics-we-learned-from-analyzing-12000-campaigns.html?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHackers.com), the median reply rate is so low, at a mere 12%. the upper 5th percentile is able to get reply rates of 40% or higher

    There's a lot I've learned since then, and much for more me to learn. But with so many getting reply rates I thought it would be helpful to put together a series of articles for others to learn from my successes, and my mistakes.

  • YP

    Yulia Peleneva

    about 1 year ago #

    So many handy things here! I didn't have enough time for check all them out. Try to read on upcoming weekend! Thanks for sharing this, Jason!

    • JQ

      Jason Quey

      about 1 year ago #

      Thanks Yulia.

      It's kind of a choose your own adventure, depending on what skills you want to get better at doing (choosing targets, finding emails, writing emails, automating sequences, etc).

      Hope it helps you become a better community marketer for Digital Olympus :)

  • AC

    Adam Connell

    about 1 year ago #

    Jason, this is incredible stuff. Thanks for putting it together and for the inclusion.

    One of the most comprehensive resources on outreach that I've seen so far.

  • TC

    Tad Chef

    about 1 year ago #

    Thank you for covering your high quality outreach approach.

    Personally I always had an outreach response rate of 40 - 50% until I realized reading all the "mass mailing outreach" articles that other people have like 2%.

    The only thing I wasn't able to achieve was to scale this process. The more people I approached the lower the response rate got.

    With higher numbers the personal relationship often falls flat and you end up sounding like a random stranger.

    • JQ

      Jason Quey

      about 1 year ago #

      Yeah, scaling outreach is a challenging skill, but one I've found helpful (and lucrative). Most of the beginner/intermediate stuff on scaling is in article #6, but lemme know if you feel something is missing.

      That said, different folks take different approaches. Sujan prefers more of a targeted approach doing guest posts, which works well for him. Others prefer building relationships through blog comments, sharing on social, etc. Both approaches work, but I've found this approach to give me a higher ROI. Might be a personality thing.

      Thanks for the compliment, Tad :)

  • SV

    Steven van Vessum

    about 1 year ago #

    Wow, that's a massive post Jason, nice work!

    Two thoughts on finding emails:
    - Next to Voila Norbert, I'd add https://rocketreach.co/ and https://www.skrapp.io/ (has a handy Chrome plugin).
    - Finding emails through vacancies works well too - find the toughest vacancy a company has to fill, and see how people can apply. Often, there it says an email address and once you find one you'll be able to figure out the rest too :)

    • JQ

      Jason Quey

      about 1 year ago #

      I started using Skrapp and stopped, but definitely want to revisit it soon. Will add RR to my tools to check out. Thanks for the tips Steven!

      Curious, what do you mean by finding emails through vacancies? Do you mean pitching your service for a job listing?

      • SV

        Steven van Vessum

        about 1 year ago #

        Happy to help Jason!

        As for your question: looking up vacancies on websites from companies you're looking to get in touch with. Find a vacancy, search for an email of the person that would handle the job application.

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