Leave a comment

There wasn’t a playbook for how to use video at the top of the marketing funnel, so PerkinElmer made their own. They did a lot of experimenting to find the right way to use video to move prospects into and through the funnel.

They found three places, in particular, to deploy the video for top-of-the-funnel prospects.

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.