Marketers love their metrics! But, many marketers fall victim to believing in vanity metrics that don’t actually help their bottom line or move toward their bottom-line goals. Things like traffic generation, click-through rate, and the number of impressions. That being said, these 'vanity metrics' can be great indicators of where people are entering and leaving your funnel. They’re helpful to spot micro-conversions as they unfold. To find out which 'vanity metrics' to use, you've got to start from the goals you've set. Once you’ve determined what your end marketing goal is, you’re ready to dive into the specific marketing metrics that matter for each different strategy — from White Walker cold traffic to Dragon’s breath hot.
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