There’s a costly crisis brewing in online retail today.
It’s not omnichannel shoppers.
It’s not bad product data.
However, it is the result of a lethal combination of the two: Product returns.
(dunh, dunh, DUUUUUNNNNHHHH!)
As more and more consumers take to shopping across multiple digital channels, online brands and retailers are hardly able to keep their product information accurate and engaging on each.
If they slip up, they can be sure it’s going to cost them in the form of an expensive return and a bad review to boot.
Not feeling the pain yet yourself? Well, it’s likely you will be sooner rather than later.
Let’s look at the impact returns are having on modern ecommerce businesses and explore several awesome tactics to sidestep returns from the get go.