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Many marketers believe that all of the data in Google Analytics is completely anonymous. This belief is actually incorrect.

Here’s the scoop: Inside Google Analytics, there’s a report that will show you companies that have visited your website—even if no one from that company fills out a lead form or submits their email address.

By understanding this report, you can identify actionable prospects and pass them on to your B2B sales team. You can also give your sales team information about known leads they might already be pursuing.

In this article, they dive into the exact steps you need to take to pull that information out of Google Analytics and make it usable for your sales team.