In August 2015, Nat was hired to lead marketing and content for Sumo. At the time, their blog was getting ~5,000 visitors a month, mostly from a couple posts being sent to the email list. Over the next 8 months, he grew it to over 170,000 monthly visitors.
Since then, he's refined the core of the strategy used there, and through Growth Machine, we've been helping other companies implement similar systems. Some have even beaten that growth rate, growing by tens of thousands of monthly visitors in just a few months.
This article is a deep look under the hood of our content machine. It explains the process and system we use to help these sites see triple-digit growth in months so that you can implement it on your own site.
We walk you through the core principles of an effective content marketing strategy and help you identify and avoid the largest pitfalls that waste your time and resources.
It's meant to be highly actionable, so here's how we recommend you use the guide:
1. Read through it once to get a general idea of the strategy.
2. Re-read the “Why You’ll Fail” section, and try to identify which errors you’re making.
3. Go back through the guide and implement each piece one at a time.
It's a lot of information, but it's not complicated. Take it step-by-step, implement it well, and watch those traffic numbers grow each month.
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