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What makes people love your product so much that they want to spread the word about it?

The answer is… *drum roll, please*…


That’s right… it’s delight.

On a recent episode of the Foundr podcast, Andy Rachleff, the co-founder of Wealthfront, said delight is the secret to everything.

Including product-market fit.

“If customers are absolutely delighted by your product and the experience you give them, they’ll want to talk about it and help you achieve organic exponential growth,” he said.

Delight is a word we hear thrown around quite a bit… especially in the world of SaaS.

But, um, what does ‘delight’ really mean? And how does one do delight?

Those are big questions, so let’s start at the beginning.

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