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A perfect, quick resource to learn about the following: Monthly Recurring Revenue (MRR) Classifying MRR (MRR Movements) Annualized Run Rate (ARR) Average Revenue Per Account (ARPA) Churn Rate Customer Lifetime Value (LTV) Customer Acquisition Cost (CAC) Much more!

  • NF

    Nick Franklin

    over 5 years ago #

    Thanks for sharing @gw If anyone wants a printed copy of the cheat sheet for free there are instruction on the post

    • LM

      Lincoln Murphy

      over 5 years ago #

      I love the "content upgrade" idea behind the printed cheatsheet.

      Not sure why they didn't put this behind an opt-in form with a sort of One-Time-Offer upgrade to the Printed version (to get better prospect demo information) - who knows, maybe I'll be retargeted like crazy soon - but this is a great resource.

      • NF

        Nick Franklin

        over 5 years ago #

        Hi Lincoln,

        Honestly we're just fairly new in the market and haven't gotten that sophisticated yet...it's kind of nice to just put it out there are watch it spread - but agree we could do a better job of collecting prospects.

        We'll get there :)


        Nick - CEO @ ChartMogul

  • EH

    Ethan Hays

    over 5 years ago #

    @nick_franklin your cheat sheet is great! I think that's a really solid set of KPIs to explain what happened in the past months, and what those metrics mean for the revenue forecast.

    My favorite of the bunch was your Cohort example, which can be super helpful in building a picture of causality (i.e. did customers who started using v1.0 of the product behave differently than those who started at v1.5, etc).

    Other ways to get at causality are by looking at product usage, and onboarding.

    Product usage patterns are super important, but extremely specific to each SaaS product, and probably not suitable for a general-interest checklist.

    Onboarding, however, has lots of generally-applicable metrics:

    1. % of users passing 1st, 2nd, 3rd onboarding gates (whatever those are)
    2. Profile completeness
    3. Frequency / Recency
    4. Response rate to drip email campaigns
    5. % inactive users
    6. Referrals from existing customers

    Might be something to think about for the next revision of your cheat sheet.

    • NF

      Nick Franklin

      over 5 years ago #

      Hi Ethan,

      Many thanks...great to hear you found it useful and I like the suggestions around onboarding metrics - maybe we'll make an Ultimate Onboarding Metrics Cheat Sheet also :)

  • BB

    Brett Burky

    over 5 years ago #

    This is an excellent spreadsheet

  • EV

    Emily Veach

    about 5 years ago #

    Found this via @growthinc's tweet today. The folks here might be interested in a new report from Tibco Analytics today, powered by our data at CB Insights.

    You can download the full SaaS Trends Report here: