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Launching a new product is always a risky move. And as technology grows by leaps and bounds each day, SaaS companies are churning out new products to keep up with the demand.

SaaS products all have one thing in common: not every product makes it to market. However, having a seamless product launch strategy can increase your chances of success.

The perfect product launch strategy includes 10 critical steps your company should take, from defining your audience, to delivering a superb customer experience.

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