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In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users.

Did you know that it’s 9x cheaper to retain existing customers as opposed to finding new ones?

How about the fact that it’s 4x cheaper to upsell to current users?

Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. It can be the difference between success and failure.

In this in-app marketing guide, I’m going to explain why in-app marketing is so important, and how you can use it to improve customer retention. I’ll use examples from top SaaS products throughout, and provide you with actionable takeaways.

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