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A primer on website personalization for B2B SaaS. Cara Harshman speaks with Optimizely, Citrix, and BMI Research for behind-the-scenes details on their tools, data, workflows, and results in Chapter 2 of Data-Driven Marketing.

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    Caesar Castello

    9 months ago #

    Saving this for later; a lot to take in at once. Could you please also share a PDF/eBook version? I see that the website doesn't have a button to create it automatically, which seems like a feature it should have had.

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    Simon Zeimet

    9 months ago #

    Optimizely runs 26 different versions of their homepage concurrently… Jesus that's intense.

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