When it comes to website migrations the best advice is making sure you don't need to do them.
Because they're tricky and because your rankings (= money) are at stake.
However, you're not always in the position to avoid migrating. In that case, it's important to understand the most important reasons that cause website migrations to fail:
That makes sense, I guess most of us know that deep down inside but how do you put that in practice?
I wrote down everything I learned from doing 50+ migrations ourselves (when I was running a digital marketing agency) and from all of the migrations I see go down on a daily basis (in my role at ContentKing).
I then asked Barry Adams, Aleyda Solis, Dawn Anderson, Cyrus Shepard, Bartosz Góralewicz, Greg Gifford, David Iwanow and Patrick Stox to check it and add their own best practices.
This resulted in an 8-step process that covers each step in detail and highlights what to keep in mind and what to watch out for:
I hope you won't make the same mistakes I've made in the past. Honestly, most of the things going wrong with website migrations don't have to go wrong.