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Could the advice you’ve been told about structuring your prices or priced your products hurt your overall sales?

In this post, the author shows you the price-structuring tactics and strategies anyone can copy, allowing you to double your sales without spending an extra dime or having to get extra leads.

He starts off with covering the most common ways to set prices, and why. Then he jump into specific tactics. Finally, he wraps up with the do’s and don’t of price strategy.

Let’s start with the most common ways to establish your prices. Some of them are good, others ok, but many just suck! And if you’ve fallen victim to this thinking, that’s ok. It’s not too late. That’s what this post here for.

Most common ways to set your price:

Industry Norm
Client Controlled
Cost Plus
Return on Investment (ROI) Goal