Detailed guide to use Google Tag Manager (GTM) to personalise your website. 100% free! :)
Learn how to use GTM to:
- Create Split Groups & track them in Google Analytics to measure A/B tests
- Step-by-step guide how to use Intent-based Personalisation on any Website to change Headlines & Copy, Images etc. (e.g. using visitor landing pages, UTM codes)
- Advanced Sumo.Me tricks to target based on dataLayer variables and more! All non-coder friendly & w/ tag manager containers :)
Please post comments here or on the blog for feedback, questions or how you've used it!