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“Messenger Marketing,” “Chatbots,” OMG, not another shiny object, please! That’s is what I thought the first time I received an email from a marketer regarding the “biggest thing since email.” I thought it was not worth it to give it my attention. I was wrong. When one of my mentors told me “Chatbots are here to stay.” I thought, maybe I should give them a look. I did it, and I have to say, it’s true. They are here to stay. But, how much buzz there is in all that? I researched as much as possible, interviewed experts, and came out with this step-by-step guide on how to use Messenger Marketing and Facebook Chatbots for your business.

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