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This definitive lead scoring guide informs you regarding the basics of scoring leads alongside helping you to create a functional lead scoring model. You may use this model to find purchase-ready customers for your business.

What is Lead Scoring?
Lead Scoring is the method of assigning values to every lead, which is generated for your business. This value is often assigned as numerical points. You may use numerous attributes to score the leads, such as

# Professional information regarding visitors
# How visitors have engaged with your website
# Brands across the internet...