Editor’s Note: When we say “Ultimate Guide,” we mean it! Here’s a handy table of contents to help navigate the post: Introduction: Let’s figure out what an SEO audit is all about. What is the definition of “SEO Audit?” Who needs an SEO audit? What is an SEO audit good for? What skill level should I have before running this audit? What is the goal of an SEO audit? What is the result of an SEO audit? What are some challenges of an SEO audit? How to Perform an SEO Audit Overview Structure of This Guide Technical Audit DNS Settings Server Errors Robots.txt validation 404 Handling and Errors Site Security (HTTPs) HTML Validation Indexation Structured Data XML Sitemap Malware Scan and Canonical Header Check Site Speed Mobile-Friendly Test On-page Audit (Content Audit) Main Navigation Footer Navigation URL Analysis NAP Presence HTML Sitemap Breadcrumbs Main Page Content Consistent and Continual Content Production Page-by-page Analysis Off-page Audit Incoming Search Traffic Site Penalties Domain Authority Page Authority Link Quantity Link Velocity Deep Link Ratio TLD Variety Link Trust and Authority Link Topic or Theme Anchor Text Analysis Redirect/Follow/No-follow Ratio Spammy Links Link Attrition Brand Mentions Finishing Touches I’ll be the first one to admit it: “SEO Audit” sounds brain-numbingly boring. Audits are the whole reason that people make jokes about accountants and IRS employees. And here you are reading an article on creating an SEO audit. Let me just say it: An SEO audit is anything but boring. Sure, you might have to dive into some of the tech geekery of SEO, but the results that you produce are powerful, game-changing, revenue-impacting, and thoroughly actionable. You think I overstate my case? Quick example: I conducted an SEO audit for a large manufacturing firm selling multi-million dollar processing equipment with a 12-24 month sales cycle. Needless to say, a single click on their CTA is cause for a company-wide celebration. One tech audit, and one month later, they were receiving dozens of inquiries per month. The business impact? Millions of dollars in additional revenue. From whence came such a bounty of money? From the humble yet powerful SEO audit. An SEO audit is one of the most powerful tools. A thorough audit answers questions, solves problems, and produces an array of benefits that you may have never anticipated. It’s my goal to show you exactly how to do an SEO audit. First, we’re going to do some introduction stuff. Don’t skip it. Hopefully, it will set you up for the awesomeness of the audit that follows. When you read the introduction, you’ll know the answers to all the critical questions that impact an SEO audit: What is an SEO Audit? Who needs one? What’s it good for? How smart do you need to be in order to run one of these? What’s the goal of an SEO audit, anyway? What’s the result of an SEO audit? What are some of the challenges?
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