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It's a little surprising that some people, still, don't worry about putting together a sales process for their business.

Can you build a business without one?

Sure. To some extent.

But that means you're relying on luck.

And the problem with relying on luck is that it tends to run out.

It’s not repeatable, it’s not measurable, and it’s certainly not sustainable.

That’s why it’s so important to have a clear sales process for moving leads through your pipeline.

Of course, in order to develop an effective process for selling, you need a defined sales strategy to guide you.

Let’s take a look at how you can develop an effective sales strategy that drives sales consistently, no luck required.