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I reached out to 31 experts to ask what 3 areas they’d focus on (or are planning on focusing on) for 2018 to drive real growth and get ahead of the trends.

Then, I went through all of their answers, and gathered them into categories.

Next, I ranked them based on how many experts said this strategy or areas of focus was important.

And this post is the culmination of that information.

Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority.

  1. Localization, Personalization & CX
  2. Community Building, Customer Engagement & CRM
  3. New Content Types & SEO
  4. Mobile Optimization
  5. Social Media Advertising, Campaigns & Retargeting
  6. CRO & Data-Driven Optimizations
  7. Technology
  8. Email Marketing, Automation & AOV
  9. Influencer Marketing
  10. Omni-Channel Management
  11. Payment Solutions
  12. Branding
  13. International
  14. Customer Lifetime Value & Referral Programs
  15. Catalog Extension
  16. PR
  17. Shipping + Fulfillment Optimization
  18. Sales Tax Liability
  19. Pricing


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