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If you have little data and time, as many early stage startups do, most marketing models don’t help you focus on the 1-2 things that can make a difference. And so many spread themselves too thin between too many channels. I think there’s a simpler better model for early stage startups - here's my post about it.

  • ES

    Edward Stephens

    over 4 years ago #

    I think one of the points that is so overlooked is just having discussions with customers on the phone. They are literally feeding you the answers - also we've seen so many companies blow marketing budgets.

    Doubling down on a couple of approaches seems pretty sensible to me.

  • SH

    Sarah Hewitson

    over 4 years ago #

    Awesome post! Making a note now to start and actually talk to our users beyond the typical customer support conversation. :)

  • PL

    Pierre Lechelle

    over 4 years ago #

    Awesome post Andrus. Thanks for sharing :)