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A data-driven comparison of the costs of building an in-house optimization team versus hiring a third-party firm.

If you have even the most basic understanding of sales and marketing, you know that optimizing your website is key to increasing sales and revenue. But you also know that you don’t really have the time or the skills to effectively optimize your site.

And no one would expect you to. You’re hip-deep in day-to-day operations, making sure orders go out on time, customer complaints are resolved, and projects are completed on time. Just like those “important” house projects that remain indefinitely undone, conversion rate optimization takes a back seat to seemingly more urgent tasks.

But, at the end of the day, you know that if you really want to achieve your business goals, you have to address the issue of conversion rate optimization (CRO).

All of which brings you to the critical question: Is it better to build an in-house optimization team or hire a third-party optimization firm?...