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Split testing Facebook ads is the most effective way to create successful campaigns. Here are 5 ways advertisers can test variables, gain important insights and optimize their ads for future campaigns.
We look at...
1️⃣ Audience
2️⃣ Strength of Lookalike similarities based on a single source audience
3️⃣ Animations vs. Static Ads
4️⃣ Short Form vs. Long Form Animation
5️⃣ Ad Placement

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