eCommerce has always had a big problem – engagement.
The introduction of online shopping removed the one-on-one experience customers received in-store and with no one there to provide a personalized experience, make intuitive recommendations, and answer burning questions, you’re losing engagement and conversions without even realizing it.
It doesn’t matter how much money you’ve poured into making a beautiful site, or how detailed your FAQ’s are, if the customer isn’t seeing what they expect to see or getting the right answers they need to move forward in the buying process, there’s a very good chance you’ll lose them.
So, what do you do to fix this?
How do you grow your on-site engagement and conversions?
Fortunately, there are more and more eCommerce tools being developed each day to fix just this problem. These tools work mostly in the backend of your site to track customer behavior, identify problems they have, anticipate their next moves, capture their attention, and provide them with just the right messaging to get them over the conversion hurdle.
Here are 4 Tools To Help eCommerce Store Owners Boost conversions and Engagement: