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Treating social media as a one size fits all strategy means you end up missing opportunities to engage with a wider range of customers in your target audience. Plus, if you have goals like increase ROI or conversions, you have no way of tracking data if you aren’t clear on who you’re marketing to and why.

The right set of tools will help you figure out where people spend time online, help you engage with customers and expose your brand to more people.

We broke down the top tools according to category, from social sharing to content management, to help you figure out where and how to share your content. Here’s a list of the top 20 tools to get you started.

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