Most companies get the point. Digital ads are smart and measurable.
The more buyers, the higher price. What looked nice a year ago probably doesn't anymore.
Actually, if you don't understand the lifetime value of your B2B ads, your data-driven growth is looking at an insecure future.
But don't fret just yet;
Here's a solid recipe for understanding the lifetime value of your B2B ads.
It's a long post, here's what you will get in this TL;DR post:
If you are in B2B growth, I would love to hear what you think about this method.