Leave a comment

Most companies get the point. Digital ads are smart and measurable.

The more buyers, the higher price. What looked nice a year ago probably doesn't anymore.

Actually, if you don't understand the lifetime value of your B2B ads, your data-driven growth is looking at an insecure future.

But don't fret just yet;

Here's a solid recipe for understanding the lifetime value of your B2B ads.

It's a long post, here's what you will get in this TL;DR post: 

  • The reasons why B2B attribution often fails
  • Know how to fix and map the B2B buyer journey
  • Understand the lifetime value of B2B ads
  • Identification of which B2B ads to scale and to shut down

If you are in B2B growth, I would love to hear what you think about this method.

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.
SHARE
16
16