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Most companies get the point. Digital ads are smart and measurable.

The more buyers, the higher price. What looked nice a year ago probably doesn't anymore.

Actually, if you don't understand the lifetime value of your B2B ads, your data-driven growth is looking at an insecure future.

But don't fret just yet;

Here's a solid recipe for understanding the lifetime value of your B2B ads.

It's a long post, here's what you will get in this TL;DR post: 

  • The reasons why B2B attribution often fails
  • Know how to fix and map the B2B buyer journey
  • Understand the lifetime value of B2B ads
  • Identification of which B2B ads to scale and to shut down

If you are in B2B growth, I would love to hear what you think about this method.