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This post is a technical recipe that can prove the ROI of your B2B content. It's a long-read. We know.

To keep you motivated, here’s some of the knowledge you will gain and be able to generate from reading all the way through:

  • Know how to see ROI of each piece of B2B content (URL) you make.
  • Help justify spending time on content.
  • Instruct what types of content you should make, based on revenue generated.
  • Give you the ROI of your content team by comparing salaries to revenue generated.
  • And it should probably inspire which URLs to try and rank better in Google through link building and other tactics.

Do let us know what you think about it.

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