By relying on A/B testing to validate decision-making, a company can use more intuition rather than less.
Now, you may be asking: Isn’t A/B testing a logical process?
Yes, it is.
But, it actually helps reduce your reliance on logic.
Without a rigorous A/B testing system, companies need much more research, rationale, business cases, and cross-departmental stakeholder buy-in to make decisions.
Decisions become complex and people often use CYA methodology for backing themselves up. (CYA = Cover Your Ass, in case you’re new to organizational behaviour.)
All that rationale building takes time. Lots of time. It slows decision-making and turns nimble companies into bureaucratic dinosaurs. Read More
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