If there's one thing I've learned, it's that linkbuilding is all about relationships. Knowing the content creators in your space personally makes it 100x easier to get high-quality backlinks. To that end, I've developed a process to create content that: - Starts conversations with dozens of content managers at high-value sites in a niche - Provides concrete value to them at scale right away - Engages them in a way that opens the door for links and other co-marketing opportunities This is a process I’ve honed and perfected into a repeatable set of steps that has worked across a huge range of industries, from sales and marketing to cybersecurity and big data. In this article, I walk through exactly how to execute this process, step-by-step.
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