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If there's one thing I've learned, it's that linkbuilding is all about relationships. Knowing the content creators in your space personally makes it 100x easier to get high-quality backlinks. To that end, I've developed a process to create content that: - Starts conversations with dozens of content managers at high-value sites in a niche - Provides concrete value to them at scale right away - Engages them in a way that opens the door for links and other co-marketing opportunities This is a process I’ve honed and perfected into a repeatable set of steps that has worked across a huge range of industries, from sales and marketing to cybersecurity and big data. In this article, I walk through exactly how to execute this process, step-by-step.

  • SP

    Sujan Patel

    11 months ago #

    Good point about reaching out to someone else if the first person doesn't respond. There's lots of talk about the power of follow-ups, but it seems to get lost in the shuffle that you should try to connect with someone else at the company if you don't hear back from the first person. In my experience, doing that is just as effective as sending follow-ups to the same person. There's no reason not to do both.

    • ML

      Mark Lindquist

      11 months ago #

      Yeah I don't see that mentioned often and I'm not sure why. I'm always surprised at how many more connections I pick up when I just send the same message to someone else in the company.

  • RF

    Ryan Farley

    11 months ago #

    Great honest post. I think it's so true that in this day and age the whole tactic of 'I saw you wrote about X, my piece is so awesome you should link to it!' doesn't ever work, if it ever did. Relationships are table stakes for link building.

    • AB

      Alex Birkett

      11 months ago #

      But my EPIC content is perfect for your audience, and they would love it if you shared it with them and maybe even linked to it in your excellent post on {{blog name}}.

      • RF

        Ryan Farley

        11 months ago #

        It would really add value to your readers if you took time out of your day to link to me. In fact I'm doing you a favor by spamming you!

      • IV

        Indre Vaskyte

        11 months ago #

        Can I borrow your name and surname for sending this kind of emails? :)

    • ML

      Mark Lindquist

      11 months ago #

      "Relationships are table stakes for link building." Words to live by as a content marketer. Well said.

  • TC

    Tad Chef

    11 months ago #

    Finally link building advice that makes sense. You always need to remember that links are just technical manifestations of relationships with real people. People don't link to strangers. Thus you have to connect first.

    • ML

      Mark Lindquist

      11 months ago #

      Thanks Tad! Totally agree, you can't get a link without a relationship, and only strong relationships will get you worthwhile links.

  • NB

    Nick Brogden

    11 months ago #

    Love this!!! Awesome layout, really easy to follow.

  • DC

    David Campbell

    11 months ago #

    Interesting read - Looking forward to trying this out.

  • LC

    Luiz Centenaro

    11 months ago #

    This definitely matches my experience. I've been able to get links from traditional outreach but the best links I get are from people I have relationships with. Will try out this strategy!

    • ML

      Mark Lindquist

      11 months ago #

      Same here, Luiz. I would email 100 people and get 5 mediocre links with traditional outreach.

  • VR

    Vitor Rodrigues Botega

    10 months ago #

    It's amazing to see how Americans have methodology for everything! Thanks for sharing.

  • CB

    Chris Bradley

    10 months ago #

    Nice to see an alternative take on link building. Definitely keep it in mind.

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