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Google penalties aren’t new, but they’re still a huge concern for SEOs. It’s scary to think that organic search traffic can be virtually wiped out overnight. You could go from wildly profitable to just getting by—if you get hit by a penalty. In case you’re brand new to SEO, here’s the short version of what penalties are: If you violate Google’s guidelines (and get caught), Google will slap your site with a penalty so that all your search engine rankings decline dramatically (often 50+ spots each).

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