To uncover the challenges and competing strengths Product-Led organizations employ, we embarked on a mission to define Product Led experience in the SaaS landscape.
To achieve this, we surveyed 40+ SaaS organizations and 50 executives who own or lead Product-Led Growth. The goal of our effort is to map, through real examples, Product-Led Growth techniques used and estimate how they affect the customer journey. We strongly believe that our massive data sample and thorough analysis will enable organizations to align internal teams and optimize product delivery.
Our commitment is to help reshape the SaaS growth mindset via the lens of Product-Led Growth GTM practices. The survey’s results guide those efforts, and this extensive report will highly reflect on them.
Product-Led Growth Research Key Points of Analysis:
Overall more than 40 leading saas organizations like: Hubspot, Intercom, Drift, Segment, Wistia, Userlane, Gainsight, Pendo, Bynder, Amplitude, Clearbit, Leadfeeder, Prodpad, Close, Typeform, Chargebee, Appcues, Lemlist, Yesware, Traveleperk, Filestage, Gosquared, Helpcrunch, Vuestudio, Hiver, Salesflare, Lemlist, Infogram, Supporthero and Vidyard were examined.
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