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USERP ran a survey to find out the importance of link building to SEO and 800 people responded.

They also sourced quotes from SEO professionals and founders like:

  • Andy Crestodina (co-founder of Orbit Media)
  • Farzad Rashidi (co-founder of Respona)
  • Anastasiia Prach (outreach specialist at snov.io)
  • Adam Enfroy (grew his site from 0 to 500K monthly readers in 18 months)
  • Stephen Panico (Chief Growth Officer at BuzzStream)

Some highlights from this survey on the impact of link building:

  1. 58.1% believe that backlinks have a big impact on search engine rankings.
  2. 56.3% believe that link quality and quantity impact rankings.
  3. 54.6% think that nofollow links improve authority and/or rankings.
  4. 84.4% think that link building has a big impact on brand authority.
  5. 59% say backlinks will have more of an impact on rankings in the next few years.
  6. 38.4% spend $1,000 to $5,000 a month on link building.
  7. 40.7% say content marketing provides the strongest passive link building results.
  8. 37.3% use organic traffic to measure the quality of a link.

There are a lot more insights in the state of backlinks survey. Educate yourself by reading our survey so you can outsmart your competitors.

  • PF

    Paul Franklin

    about 1 month ago #

    Although the majority of your survey contributors (58.1%) say they understand backlinks are very important for rankings, I'm surprised that figure isn't much higher.

    Your survey makes for a really interesting read.

    • JQ

      Jason Quey

      about 1 month ago #

      From my observation, backlinks are good to kick things off with Google, but the customer experience is what will get you in the top rankings.

      Perhaps more people are noticing this too and believe it's only important vs. very important.

    • JM

      Jeremy Moser

      about 1 month ago #

      I was equally as surprised to see it wasn't higher. I wonder if we could have framed the question better.

      Although it was good to see that only very few (4.06%) believe it has low impact.

      Glad it was interesting to read Paul, thank you!