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Media and Entertainment constitute some of the most popular mobile apps in the market today. Whether it is news, music streaming, video on demand, or gaming - you end up spending at least 80% of your daily app usage on such apps. The first challenge for mobile marketers in this industry is creating buzz and driving adoption through new user acquisition. Here is how one of the leading players in the field - Spotify - has aced its app awareness and user acquisition strategy.

  • DP

    Darshan Pania

    over 1 year ago #

    Spotify is the Netflix of music. Their technology is amazing and unmatchable by their competitors.

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