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Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program:

- There is a glut of content being created, and breaking through the noise is more difficult than ever
- The precipitous decline of organic reach on Facebook (and now Instagram) makes social media promotion of content a trickier proposition
- Ad blockers make amplification of content through display ads (even hyper-specific remarketing) less appealing
- Americans trust recommendations from real people significantly more3 than we trust advertising and promotions from brands, in any guise

  • ES

    Edward Stephens

    almost 4 years ago #

    Very interesting, I agree there are pieces of influencer content i've watched years after they were created because I happened to be researching that item at that time. The unmeasurable tail of influencer marketing is probably even more substantial than we think.

  • LM

    laurent malka

    almost 2 years ago #

    Excellent piece! Yet, apart from instagram which doesn't have outbound clicks, there isn't any lead, sale or revenue that can't be tracked tracked accurately. You need to use the right tools to do so.

  • RC

    Ryan Charnov

    almost 4 years ago #

    thanks for sharing! i'd be interested to get a better perspective on the different platforms to find and engage with influencers. it seems like platforms that connect brands to influencers are popping up all over the place but its hard to understand the pros/cons of each different platform

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