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67% of all clicks go to the first five organic results––what if that isn't you?

Sometimes, these spots are taken by other websites other than yours––these are you 'search' competitors. Not always the same as your actual business competitors.

In these situations, conducting an SEO competitive analysis is helpful to better understand the things your competitors are doing right, as well as the opportunities from things they're missing.

To help you get started, we asked 100 marketing professionals to share the best SEO competitor analysis tips and tools for understanding your competitor's strategy and outranking them in search engines: