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The author presents a mental model that he has developed for maximizing the value of each channel for which he has a "share" icon on his blog.

The goal of this model is to capture as much traffic as possible and convert those readers into long-term relationships in an efficient manner.

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    Morgan Brown

    about 7 years ago #

    I really like his line of thinking, which leverages large distribution to reach new audiences, social networks to establish credibility, and converting that traffic into long term value as regular readers and email subscribers.

    Too many people worry about the top of the funnel (the reach) without building the funnel to create the long-term value. Another common problem is thinking that social networks alone can act as big distribution channels, when it reality the big hits are the charts (e.g. news aggregation sites and influentials on soc nets.)

    This graphic is a great model for thinking about creating value from content.