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Just over three years old, Clash of Clans rakes in more than $1M each day and consistently charts in the top three grossing apps. It’s the app that new game developers look to for inspiration.
Thanks for posting this @sghanizada, love Nate's posts. Always insightful.
Thanks for reading my friend!
@natedesmond great article! TBH they are investing their capital very wisely by taking Barton F. Graf 9000 on board for the video ads.
Thanks for reading Plamen! Very interested in the video stuff - do you have more details on how/why they're investing?
Hey @NateDesmond, I don't have any details, but I follow many of the top creative agencies and I think that Supercell's choice is pretty good.
Barton F. Graf 9000 are well known for their out-of-the-box approach and humor and that's exactly what Clash of Clans is made of.
Great post! Thanks for sharing.
Thanks for reading Giselle! :)
Thanks for another sweet write up @natedesmond!
Appreciate it dude :)
fantastic article - ton of information and love that you linked all sources.
Have you looked into Game of War? How does it compare? Who's doing a better job at growing in your opinion?
That's an excellent question! I actually know embarrassingly little about Game of War (except that their ads constantly interrupt my Chess games).
I'd love to hear more if anyone here has favorite articles about Game of War!
Thanks for sharing, it's a very interesting piece of article. "Build everything with revenue in mind" should be a principle taught in every business school.
So true! I get that some companies (Twitter for instance) might require some time to reach scale and start making money, but I feel like we sometimes treat that exception as the rule here in Silicon Valley. For the most part, users and revenue should grow in concert.
Or I'm totally wrong about that ;)
Wow, amazing share !!
I have played Clash of Clans many times and now feeling excited to know more about it.
I got some very detailed information under the section of "Look for free marketing". Thanks for this helpful sharing.
Thanks Amit! So glad you enjoyed it. :)
Really an enjoyable read, @natedesmond ! Great job! I also fully appreciate the sheer number of references to your research you expose in your article. This is the sort of stuff that really resonates with me as a member of GH: that you're basing your statements from research and data and offer it up to the community inside your article. Bravo sir!
Thanks Ken! I've found FancyHands is amazing for surfacing interesting articles - that made the researching part much more fun. :)
Interesting plot twist: Since publishing this article, an industry insider has since reached out and told me that based on what his company's app makes per day at a lower gross revenue rank, Clash of Clans probably makes closer to $5M or even $8M.
You can use App Annie or Think Gaming to get this data. When I saw the title, I thought the same thing, because they're making >$1MM in just the US alone.
Also, missing from your analysis was clans and the clan wars. This is the social aspect of the game. I don't have any inside knowledge about Clash of Clans but for other games I know of, clans are really important for long-term retention and monetization. I'd bet the vast majority of their revenue comes from players who are in clans, and who are making purchases because they want to kick ass in their clan wars, not let their clans down, and/or improve their social standing.
Here's a slide deck from Kongregate showing some stats on what happens when games come out with guilds / clans (such as slide 34):
Great case study, I shared it with my team
Thank you Craig!
Great post. Thanks for sharing it with us.
Thanks for reading Mikkel!
Thanks for sharing. Lots of good insights!
Another game which had mastered the social engagement was Candy Crush Saga. They made sure that even though it was primarily a single player game, there was heavy social engagement.
Haven't tried Clash of Clans Yet. Guess I have grew past my gaming days. :-)
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