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Just over three years old, Clash of Clans rakes in more than $1M each day and consistently charts in the top three grossing apps.  It’s the app that new game developers look to for inspiration.

  • BR

    brandon redlinger

    about 4 years ago #

    Thanks for posting this @sghanizada, love Nate's posts. Always insightful.

  • PB

    Plamen Barzev

    about 4 years ago #

    @natedesmond great article! TBH they are investing their capital very wisely by taking Barton F. Graf 9000 on board for the video ads.

    • ND

      Nate Desmond

      about 4 years ago #

      Thanks for reading Plamen! Very interested in the video stuff - do you have more details on how/why they're investing?

      • PB

        Plamen Barzev

        about 4 years ago #

        Hey @NateDesmond, I don't have any details, but I follow many of the top creative agencies and I think that Supercell's choice is pretty good.

        Barton F. Graf 9000 are well known for their out-of-the-box approach and humor and that's exactly what Clash of Clans is made of.

  • GB

    Giselle Bisson

    about 4 years ago #

    Great post! Thanks for sharing.

  • FA

    Faisal Al-Khalidi

    about 4 years ago #

    Thanks for another sweet write up @natedesmond!

  • CB

    conrad barrett

    about 4 years ago #

    fantastic article - ton of information and love that you linked all sources.

    Have you looked into Game of War? How does it compare? Who's doing a better job at growing in your opinion?

    • ND

      Nate Desmond

      about 4 years ago #

      That's an excellent question! I actually know embarrassingly little about Game of War (except that their ads constantly interrupt my Chess games).

      I'd love to hear more if anyone here has favorite articles about Game of War!

  • DR

    Damian Rams

    about 4 years ago #

    Thanks for sharing, it's a very interesting piece of article. "Build everything with revenue in mind" should be a principle taught in every business school.

    • ND

      Nate Desmond

      about 4 years ago #

      So true! I get that some companies (Twitter for instance) might require some time to reach scale and start making money, but I feel like we sometimes treat that exception as the rule here in Silicon Valley. For the most part, users and revenue should grow in concert.

      Or I'm totally wrong about that ;)

  • AK

    Amit Kumar

    about 4 years ago #

    Wow, amazing share !!

    I have played Clash of Clans many times and now feeling excited to know more about it.

    I got some very detailed information under the section of "Look for free marketing". Thanks for this helpful sharing.

  • KH

    Ken Hanson

    about 4 years ago #

    Really an enjoyable read, @natedesmond ! Great job! I also fully appreciate the sheer number of references to your research you expose in your article. This is the sort of stuff that really resonates with me as a member of GH: that you're basing your statements from research and data and offer it up to the community inside your article. Bravo sir!

    • ND

      Nate Desmond

      about 4 years ago #

      Thanks Ken! I've found FancyHands is amazing for surfacing interesting articles - that made the researching part much more fun. :)

  • ND

    Nate Desmond

    about 4 years ago #

    Interesting plot twist: Since publishing this article, an industry insider has since reached out and told me that based on what his company's app makes per day at a lower gross revenue rank, Clash of Clans probably makes closer to $5M or even $8M.

  • CW

    Craig Wishart

    about 4 years ago #

    Great case study, I shared it with my team

  • MU

    Mikkel Ulstrup

    about 4 years ago #

    Great post. Thanks for sharing it with us.

  • PB

    Pritam Barhate

    about 4 years ago #

    Hi Nate,

    Thanks for sharing. Lots of good insights!

    Another game which had mastered the social engagement was Candy Crush Saga. They made sure that even though it was primarily a single player game, there was heavy social engagement.

    Haven't tried Clash of Clans Yet. Guess I have grew past my gaming days. :-)

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