If you run a digital marketing campaign, there is a good chance that you are using a form to capture leads. This is a problem. In a world where Instagram and Snapchat are a few taps away, form-filling is one of the most mundane tasks your prospects can encounter. Thousands of prospects drop from your landing page as soon as they realize they have to fill out a form. This is causing your conversion rate to fall off a cliff!
Till recently, there wasn’t a way to get around this problem. Past band-aid hacks like reducing the number fields in your forms, digital marketers had no alternative to the lead generation form. The last 2 years, however, have seen significant developments which should give you reason to celebrate.
Many solutions have emerged which have a good shot at fixing the lead generation form problem. What is the underlying secret that unites these technologies?
They are all conversational.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter