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If you run a digital marketing campaign, there is a good chance that you are using a form to capture leads. This is a problem. In a world where Instagram and Snapchat are a few taps away, form-filling is one of the most mundane tasks your prospects can encounter. Thousands of prospects drop from your landing page as soon as they realize they have to fill out a form. This is causing your conversion rate to fall off a cliff!

Till recently, there wasn’t a way to get around this problem. Past band-aid hacks like reducing the number fields in your forms, digital marketers had no alternative to the lead generation form. The last 2 years, however, have seen significant developments which should give you reason to celebrate.

Many solutions have emerged which have a good shot at fixing the lead generation form problem. What is the underlying secret that unites these technologies?

They are all conversational.

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