Leave a comment

You can thank sneaky husbands (and wives, to be fair) for modern ecommerce.

Some people (not you, of course) wanted private, secure transactions while getting their fix online.

As such, the old adage that “necessity is the mother of invention” quickly became true.

In other words, sex not only sells, it basically invented new ways of selling.

The classic example is Danni Ashe, a pornstar who calls herself a "geek with big breasts.”

She launched a softcore porn website (epically titled “Hard Drive”) in the 1990s that quickly became the busiest site on the internet.

$8 million dollars and 45 employees later, she had built one of the first ecommerce empires.

Pornographers like Danni pioneered payment and security solutions that laid (pun intended) the foundations for Amazon, eBay, PayPal, and the broader commercialization of the world wide web.

Let’s take a deeper look at the ecommerce technologies brought to us, in part, by porn.

  • TE

    Tina Eaton

    3 months ago #

    Still can't believe how many foundational marketing and advertising practices have such an interesting history...

    • GR

      Gigi Rodgers

      3 months ago #

      My jaw kind of dropped reading over this. And I've completely forgotten about Tommy & Pamela's sex tape. Jeez...how many celebrity sex tapes was that ago?

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.
SHARE
9
9