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“What is the opportunity on Google Shopping relative to our Search ads?”, someone asked me at a conference after I presented some of our findings from the Search Strategies Report.

What business are you in? “Retail”, they said.

“How about multiplying your activity by 5?”

It is amazing how fast things move!

Over the past few years, we have had the feeling that Google shopping was eating budget from — what used to be called – Google Adwords.

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